Photo: E! News
clothing · fashion
Activewear
Trend score
66/100
New share of voice
Why is this trending?
Activewear is experiencing a sudden surge driven by early promotional campaigns and reported market growth in the women's category. Although the algorithmic score is high at 71.3, the actual signal is based on only 2 mentions from 2 distinct sources within the last 30 days.
- Stories, last 7 days
- 2
- Publications (30d)
- 2
- Celebrities linked
- 1
- Brands & designers
- 2
Drivers
- Alo Yoga launching an early Black Friday sale on fall workout gear as reported by E! News
- Global statistics shared by WWD indicating a surge in the women's activewear category
- High-profile brand and designer association with Gymshark and Alo Yoga, alongside celebrity linkage to Megan Thee Stallion
Risks
- Extremely low mention volume with only 2 mentions in the last 7 days and 30 days
- Zero runway or fashion week mentions to support high-fashion adoption
- Low confidence score due to a minimal number of distinct sources
AI analysis · confidence 30% · updated
In the news
2 stories mentioning Activewear, newest first
Alo's Early Black Friday Sale Is On – Save 30% on Fall Workout Gear
Alo Yoga has launched its early Black Friday sale, offering discounts on autumn athletic apparel.
E! News ·
Inside Gymshark’s Global Growth in Women’s and the Megan Thee Stallion Partnership
Activewear label Gymshark details its expansion within the womenswear category alongside its inaugural celebrity collaboration featuring Megan Thee Stallion.
WWD ·
Momentum
2stories in the last 7 days · 2 in 30 days
Where is this trend going?
Emerging
Rising
Trending
Peak
Declining
Statistical forecast
Breaking out
Climbing fast: score up 2+ points a day over the last week.
- Next week
- 81
- from 66
- Per day
- +4.8
- last 7 days
- Confidence
- 17%
- 7 days of data
Short term (AI)
Expect localized promotional pushes around early holiday sales to temporarily drive search interest.
Long term (AI)
Requires sustained multi-source media coverage and runway integration to transition from an algorithmic spike to a stable long-term trend.