Photo: Refinery29 Fashion
other · fashion
Brand Collaboration
Also written as: Brand Collaborations
Trend score
69/100
-20% share of voice
Why is this trending?
Brand collaborations between popular retailers, designers, and public figures are registering consistent engagement across trade and fashion media. Notable recent pairings include Adanola x Hailey Bieber, Ganni x Lululemon, and Nike with Eastside Golf, indicating a steady appetite for cross-brand capsule collections.
- Stories, last 7 days
- 3
- Publications (30d)
- 4
- Celebrities linked
- 5
- Brands & designers
- 10
Drivers
- High-profile public figures such as Hailey Bieber and Zendaya attached to recent collaborative capsules
- Active retail partnerships spanning mass and designer segments like Ganni x Lululemon and Nike x Eastside Golf
- Media coverage from key industry publications including WWD and Fashionista highlighting weekly drop schedules
Risks
- Low mention volume with only 3 mentions over the last 30 days
- Negative share-of-voice growth of -60% indicating softening relative mindshare
- Zero runway or fashion week mentions to anchor the trend in seasonal presentations
AI analysis · confidence 40% · updated
Seen in
Photos from the stories behind Brand Collaboration. Each opens the original article.
In the news
3 stories mentioning Brand Collaboration, newest first
Hypebeast Afterhours Takes Over West Bund Orbit for Shanghai Fashion Week
Hypebeast Afterhours hosted a celebratory post-runway event at Shanghai Fashion Week following the debut of Under Armour and Feng Chen Wang's Rebel Daughter collection.
Hypebeast Fashion ·
Nike and Eastside Golf Team Up on ‘Zero Gravity’ Sneaker Range
Nike partners with Eastside Golf to release the Zero Gravity sneaker collection, featuring co-branded iterations of the Nike Infinity Next% Tour 3 and Nike Air Max 90 models.
WWD ·
Momentum
3stories in the last 7 days, vs 1 the week before · 4 in 30 days
Where is this trend going?
Emerging
Rising
Trending
Peak
Declining
Statistical forecast
Steady
Active, but not moving much either way.
- Next week
- 75
- from 69
- Per day
- +1.4
- last 7 days
- Confidence
- 28%
- 14 days of data
Short term (AI)
Expect isolated high-profile drops to generate short bursts of consumer interest, though broader market saturation may limit sustained visibility.
Long term (AI)
Collaborations will remain a staple retail strategy, but long-term success will require unexpected brand pairings beyond standard celebrity capsules to maintain consumer attention.