Photo: Indian Express Fashion
accessory · bollywood
Brooches
Trend score
23/100
-100% share of voice
Why is this trending?
Brooches are gaining visibility as a cool accessory, championed by celebrities like Shah Rukh Khan, Tamannaah Bhatia, and Olivia Rodrigo. Despite high algorithmic scoring, the signal is backed by only 2 distinct sources and 2 mentions in the last 30 days.
- Stories, last 7 days
- 0
- Publications (30d)
- 1
- Celebrities linked
- 1
- Brands & designers
- 0
Drivers
- Adoption by high-profile celebrities including Shah Rukh Khan and Tamannaah Bhatia reviving the category in Bollywood
- Mainstream youth culture endorsement via Olivia Rodrigo wearing the accessory courtside
Risks
- Very low mention volume with only 1 mention in the last 7 days and 2 in the last 30 days
- Zero brand or designer involvement currently linked in the evidence
- Complete absence of runway or fashion week mentions
AI analysis · confidence 25% · updated
Seen in
Photos from the stories behind Brooches. Each opens the original article.
In the news
2 stories mentioning Brooches, newest first
Olivia Rodrigo Adds the Season’s Favorite Brooch to Her Courtside Look
Pop star Olivia Rodrigo showcased a seasonal statement brooch during a recent public outing at a basketball game.
Harper's Bazaar ·
Brooches are back: How Shah Rukh Khan, Tamannaah Bhatia and Bollywood are making the accessory cool again
Bollywood stars like Shah Rukh Khan and Tamannaah Bhatia are spearheading a comeback for brooches, making the classic accessory relevant and stylish once more.
Indian Express Fashion ·
Momentum
0stories in the last 7 days, vs 1 the week before · 1 in 30 days
Where is this trend going?
Emerging
Rising
Trending
Peak
Declining
Statistical forecast
Too early to call
Fewer than 4 days of history or 2 stories: not enough data yet.
Short term (AI)
Niche adoption will likely continue among celebrity-driven circles, though broader commercial uptake remains unproven without designer backing.
Long term (AI)
Requires sustained runway presence and brand support to transition from isolated celebrity moments to a widespread category revival.