Photo: Who What Wear
fabric · fashion
Denim
Trend score
89/100
+33% share of voice
Why is this trending?
Denim is maintaining strong market visibility driven by notable celebrity endorsements from Hailey Bieber and Becky G, alongside brand expansions like Jenni Kayne entering the denim space after 25 years. Mentions rose to 5 in the last 7 days compared to 1 previously, contributing to a +20% share-of-voice growth.
- Stories, last 7 days
- 5
- Publications (30d)
- 4
- Celebrities linked
- 2
- Brands & designers
- 5
Drivers
- Celebrity endorsements from Hailey Bieber and Becky G for major denim looks and campaigns.
- Strategic brand expansions, notably Jenni Kayne launching its first denim line after 25 years in business.
- Industry innovation highlights, including Calik Denim showcasing denim as a living material for Spring/Summer 2028.
Risks
- Low distinct source count of 4 over the last 30 days limits broader cross-industry signal confirmation.
- Zero runway or fashion week mentions in the current tracking period indicate limited haute couture adoption.
AI analysis · confidence 65% · updated
Seen in
Photos from the stories behind Denim. Each opens the original article.
In the news
6 stories mentioning Denim, newest first
We Have a Winner: This Is Going to Be the Top Denim Trend of Winter 2026
Hailey Bieber highlights an upcoming leading denim style for the winter 2026 season.
Who What Wear ·
Calik Denim Looks to Technology and Humanity for Spring/Summer 2028
Calik Denim unveils its Spring/Summer 2028 collection, viewing denim as a dynamic fabric that develops character over time through technology and humanity.
WWD ·
And Now, the 6 Denim Brands That Will Supply All My Jeans This Fall
An editorial guide highlights top denim labels like Agolde and Levi's as essential autumn jean providers.
Momentum
3stories in the last 7 days, vs 3 the week before · 6 in 30 days
Where is this trend going?
Emerging
Rising
Trending
Peak
Declining
Statistical forecast
Sustained
Trending and holding steady.
- Next week
- 95
- from 89
- Per day
- +1.3
- last 7 days
- Confidence
- 42%
- 9 days of data
Short term (AI)
Expect steady retail promotion and seasonal denim styling features across digital fashion media focused on autumn and winter wear.
Long term (AI)
Sustainable material innovation and extended brand lifestyle integrations will sustain long-term denim relevance into future seasons.
