Photo: Fashionista
color · runway
Earth Tones
Also written as: Earthy Neutrals, Earthy Tones
Trend score
69/100
-73% share of voice
Why is this trending?
Earth tones are gaining traction through recent high-profile runway appearances at Paris Fashion Week Spring 2027 and brand campaigns featuring artists like SZA and Tyler, The Creator. Mentions rose slightly to 3 in the last 7 days compared to 1 in the previous period, backed by 3 distinct sources.
- Stories, last 7 days
- 2
- Publications (30d)
- 3
- Celebrities linked
- 2
- Brands & designers
- 10
Drivers
- Runway focus on earthy neutrals at Paris Fashion Week Spring 2027 by designers such as Kim Jones, Veronica Leoni, and Seán McGirr.
- Cultural endorsements and campaigns from prominent figures including SZA and Tyler, The Creator.
- Brand adoption across multiple sectors from luxury houses like Dior and dunhill to streetwear and footwear brands like YEARLY PLAN, New Balance, and Vans.
Risks
- Low total mention volume with only 3 mentions in the last 7 days and 4 in the last 30 days.
- Share-of-voice experienced a significant contraction, dropping by 46%.
AI analysis · confidence 40% · updated
Seen in
Photos from the stories behind Earth Tones. Each opens the original article.
In the news
4 stories mentioning Earth Tones, newest first
Kim Jones Launches Label & Exits Occur at McQueen & Calvin Klein Collection in This Week's Top Fashion News
Designer Kim Jones is launching his own eponymous label with an upcoming FW27 collection, alongside multiple creative director departures and brand updates across the fashion industry.
Hypebeast Fashion ·
New Balance’s Young Dad Shoe Wears a Secretly Nice GORE-TEX Rain Coat
New Balance has updated its classic 2010 dad shoe with waterproof GORE-TEX technology, introducing three color options including a natural Light Mushroom hue.
Highsnobiety ·
Momentum
1story in the last 7 days, vs 3 the week before · 4 in 30 days
Where is this trend going?
Emerging
Rising
Trending
Peak
Declining
Statistical forecast
Declining
Score falling, or the trend has gone quiet.
- Next week
- 66
- from 69
- Per day
- -0.6
- last 7 days
- Confidence
- 2%
- 13 days of data
Short term (AI)
Expect steady, selective adoption in upcoming capsule collections and footwear collaborations as brands leverage the existing momentum from Paris Fashion Week.
Long term (AI)
Earth tones remain a foundational color palette in menswear and womenswear, though broader long-term market penetration will require higher sustained mention volume across retail channels.