Photo: Who What Wear
clothing · fashion
Knitwear
Trend score
48/100
-84% share of voice
Why is this trending?
The knitwear trend is currently registering a momentum score of 72.1 with 2 mentions in the last 7 days across 2 distinct sources. High-profile visibility from Bella Hadid wearing cozy knits while traveling and editorial coverage by Who What Wear highlight European adoption among elegant dressers.
- Stories, last 7 days
- 1
- Publications (30d)
- 2
- Celebrities linked
- 1
- Brands & designers
- 2
Drivers
- Celebrity endorsement from Bella Hadid showcasing cozy knitwear for travel
- Editorial backing from Who What Wear identifying European adoption
Risks
- Very low mention volume with only 2 total mentions in the last 30 days
- Absence of runway or fashion week mentions to solidify institutional backing
- Low confidence score due to limited distinct sources
AI analysis · confidence 25% · updated
Seen in
Photos from the stories behind Knitwear. Each opens the original article.
Zara’s Sister Brand Just Dropped Exceptionally Chic Knitwear—9 Pieces I Predict Will Sell Out First
Who What Wear ·
Suddenly, Every Elegant Woman in Europe Is Wearing This New Knitwear Trend
Who What Wear ·
Bella Hadid Layers Up in Cozy Knits as She Boards a Flight on Her 30th Birthday
Harper's Bazaar ·
In the news
3 stories mentioning Knitwear, newest first
Zara’s Sister Brand Just Dropped Exceptionally Chic Knitwear—9 Pieces I Predict Will Sell Out First
Zara's sister brand has released a new collection of high-end knitwear items that are anticipated to experience rapid sales.
Who What Wear ·
Suddenly, Every Elegant Woman in Europe Is Wearing This New Knitwear Trend
European style circles are currently embracing a new knitwear trend that balances comfort and sophistication.
Who What Wear ·
Bella Hadid Layers Up in Cozy Knits as She Boards a Flight on Her 30th Birthday
Momentum
1story in the last 7 days, vs 2 the week before · 3 in 30 days
Where is this trend going?
Emerging
Rising
Trending
Peak
Declining
Statistical forecast
Declining
Score falling, or the trend has gone quiet.
- Next week
- 33
- from 48
- Per day
- -3.8
- last 7 days
- Confidence
- 33%
- 13 days of data
Short term (AI)
Expect localized interest driven by celebrity airport style and early digital editorial features, though overall volume will remain low.
Long term (AI)
Requires broader runway integration and increased source frequency to transition from an emerging observation to a sustained seasonal staple.