Photo: Hypebeast Fashion
clothing · streetwear
Puffer Jackets
Trend score
75/100
New share of voice
Why is this trending?
Puffer jackets are gaining traction with a jump to a score of 73.4 driven by 2 distinct sources in the last 30 days and key collaborations from brands like The North Face, Junya Watanabe, and Supreme. Despite low mention volume at only 2 mentions in the last 7 days, runway presence and heavyweight brand backing are pushing the profile upward.
- Stories, last 7 days
- 2
- Publications (30d)
- 2
- Celebrities linked
- 0
- Brands & designers
- 6
Drivers
- High-profile brand collaborations including The North Face, Supreme, and Junya Watanabe
- Continued dominance of the Pertex Nuptse jacket in street culture
- 1 fashion week runway mention establishing seasonal relevance
Risks
- Extremely low mention volume of only 2 mentions in the last 7 and 30 days
- Zero celebrity endorsements linked in the current window
- Low confidence score of 0.4 due to limited independent sources
AI analysis · confidence 40% · updated
Seen in
Photos from the stories behind Puffer Jackets. Each opens the original article.
In the news
2 stories mentioning Puffer Jackets, newest first
Marc Jacobs and Disney Reunite for Mickey Mouse Ski Collection, Featuring Retro Winter Gear for Kids
Marc Jacobs has partnered with Disney for a new childrenswear line inspired by vintage ski culture, featuring retro winter apparel and accessories adorned with classic Mickey Mouse graphics.
Variety ·
The North Face Reengineers the Iconic Pertex Nuptse for Cold Weather Style
The North Face expands its legacy with the new Pertex Nuptse reversible jacket, blending technical alpine performance with street-level luxury style.
Hypebeast Fashion ·
Momentum
2stories in the last 7 days · 2 in 30 days
Where is this trend going?
Emerging
Rising
Trending
Peak
Declining
Statistical forecast
Breaking out
Climbing fast: score up 2+ points a day over the last week.
- Next week
- 90
- from 75
- Per day
- +4.3
- last 7 days
- Confidence
- 18%
- 7 days of data
Short term (AI)
Expect localized growth driven by winter weather utility and brand capsule drops, though sustained momentum requires broader media pickup.
Long term (AI)
Will likely remain a seasonal winter staple in streetwear, though current data is too thin to confirm a permanent macro-trend shift.