Photo: Harper's Bazaar
color · fashion
Red
Trend score
58/100
-20% share of voice
Why is this trending?
Red is emerging as an autumn fashion basic and runway trend, highlighted in recent Harper's Bazaar coverage. High-profile cultural visibility through Taylor Swift and Travis Kelce provides initial consumer-facing momentum despite limited current source diversity.
- Stories, last 7 days
- 3
- Publications (30d)
- 1
- Celebrities linked
- 4
- Brands & designers
- 3
Drivers
- Featured in Harper's Bazaar as a key runway trend for autumn fashion basics.
- Cultural association with high-profile figures Taylor Swift and Travis Kelce.
- Fresh share-of-voice growth within the current 7-day window.
Risks
- Very low distinct source count of only one publisher in the last 30 days.
- No direct brand or designer partnerships linked in the current evidence.
- Limited mention volume with only two total mentions in the last 30 days.
AI analysis · confidence 20% · updated
Seen in
Photos from the stories behind Red. Each opens the original article.
In the news
4 stories mentioning Red, newest first
Misty Copeland Accepts Her Honor at the Golden Heart Awards in a Majestic Red Set
Misty Copeland attended the Golden Heart Awards wearing a striking red matching set while accepting the Michael Kors Award for Inspiring Philanthropy.
Harper's Bazaar ·
Irina Shayk Changes Into Sheer Red Pants for the Victoria’s Secret Fashion Show After-Party
Irina Shayk wore bold sheer red trousers for her appearance at the Victoria's Secret Fashion Show after-party.
Harper's Bazaar ·
Pops of Red Were Trending on the Runways—Here’s How to Style Them
Momentum
2stories in the last 7 days, vs 2 the week before · 4 in 30 days
Where is this trend going?
Emerging
Rising
Trending
Peak
Declining
Statistical forecast
Steady
Active, but not moving much either way.
- Next week
- 54
- from 58
- Per day
- -1.0
- last 7 days
- Confidence
- 3%
- 12 days of data
Short term (AI)
Expect localized uptake centered on autumn styling content and celebrity-driven visibility, though broader market adoption requires more designer backing.
Long term (AI)
Monitoring is required to see if initial runway highlights and media features translate into widespread commercial adoption across multiple brands.