Photo: Hypebeast Fashion
fabric · sustainable
Sustainable Materials
Trend score
51/100
-68% share of voice
Why is this trending?
The trend score jumped to 79.1 from 51.7 driven by concrete industry reports, specifically YKK's FY2025 report showing sustainable products dominating sales and Costa partnering with Bureo to use recycled fishing nets. Despite the high momentum score, confidence remains restrained due to a low distinct source count of 2 and only 2 mentions in the last 30 days.
- Stories, last 7 days
- 1
- Publications (30d)
- 2
- Celebrities linked
- 2
- Brands & designers
- 3
Drivers
- YKK FY2025 report indicating sustainable product lines dominate sales
- Costa and Bureo expanding recycled fishing net materials like NetPlus into apparel and accessories
Risks
- Extremely low mention volume with only 2 distinct sources in the last 30 days
- Zero runway or fashion week mentions indicates limited high-fashion adoption so far
AI analysis · confidence 40% · updated
In the news
2 stories mentioning Sustainable Materials, newest first
YKK’s Sales Are Now Dominated by Its Sustainable Product Line
YKK released its fiscal year 2025 report showing that sustainable products now lead their overall sales.
WWD ·
Costa and Bureo Take the Untangled Mission Beyond Eyewear
Outdoor brand Costa has expanded its partnership with Bureo to utilize recycled fishing nets for apparel and accessories, highlighting the broader industry shift towards sustainable materials.
Hypebeast Fashion ·
Momentum
1story in the last 7 days, vs 1 the week before · 2 in 30 days
Where is this trend going?
Emerging
Rising
Trending
Peak
Declining
Statistical forecast
Steady
Active, but not moving much either way.
- Next week
- 49
- from 51
- Per day
- -0.4
- last 7 days
- Confidence
- 31%
- 9 days of data
Short term (AI)
Will likely see niche B2B growth and functional apparel updates as supply chain partnerships expand.
Long term (AI)
Dependent on broader runway integration and increased consumer-facing mentions to move beyond technical and functional wear.