Photo: Elle
color · fashion
Burgundy
Trend score
51/100
New share of voice
Why is this trending?
Burgundy is beginning to register as an early fall color signal, driven entirely by a single high-profile mention of Victoria Beckham wearing a burgundy midi skirt. With only one distinct source in the last 30 days and zero runway mentions, the signal is currently in its infancy.
- Stories, last 7 days
- 2
- Publications (30d)
- 1
- Celebrities linked
- 1
- Brands & designers
- 1
Drivers
- Celebrity endorsement by Victoria Beckham wearing a burgundy midi skirt
- Early editorial positioning by Elle designating it as a color for fall
Risks
- Extremely low mention volume with only 1 mention in the last 30 days
- Reliance on a single distinct source and lack of runway or fashion week validation
AI analysis · confidence 20% · updated
Seen in
Photos from the stories behind Burgundy. Each opens the original article.
In the news
2 stories mentioning Burgundy, newest first
A Burgundy Dress Is a Timeless Autumn Essential
Elle explores the appeal of the burgundy dress, describing it as a classic seasonal staple for autumn.
Elle ·
Victoria Beckham’s Burgundy Midi Skirt Is the Sophisticated Alternative to Jeans This Autumn
Designer Victoria Beckham showcases an autumn outfit featuring a burgundy midi skirt, highlighting the seasonal color trend.
Elle ·
Momentum
1story in the last 7 days, vs 1 the week before · 2 in 30 days
Where is this trend going?
Emerging
Rising
Trending
Peak
Declining
Statistical forecast
Breaking out
Climbing fast: score up 2+ points a day over the last week.
- Next week
- 60
- from 51
- Per day
- +2.1
- last 7 days
- Confidence
- 22%
- 8 days of data
Short term (AI)
Expect isolated editorial and celebrity sightings as early adopters test the color, keeping momentum relatively flat unless broader brand adoption follows.
Long term (AI)
Long-term viability depends on whether upcoming seasonal collections pick up the shade and translate it beyond initial celebrity street style.