Photo: Who What Wear
other · beauty
Smoky Fragrances
Trend score
24/100
New share of voice
Why is this trending?
Smoky fragrances are beginning to appear in seasonal editorial content, highlighted by Who What Wear for autumn and winter wear. However, current data relies on a single mention from one source in the last 30 days.
- Stories, last 7 days
- 1
- Publications (30d)
- 1
- Celebrities linked
- 0
- Brands & designers
- 0
Drivers
- Editorial focus on autumn and winter perfume recommendations featuring smoky and sultry scent profiles.
Risks
- Very low mention volume with only one citation in the last 30 days.
- Lack of celebrity endorsements, brand backing, or runway mentions to broaden the signal.
AI analysis · confidence 15% · updated
In the news
1 story mentioning Smoky Fragrances, newest first
Momentum
1story in the last 7 days · 1 in 30 days
Google search interest hasn't been checked for this trend yet; the busiest trends are checked first.
Where is this trend going?
Emerging
Rising
Trending
Peak
Declining
Statistical forecast
Too early to call
Fewer than 4 days of history or 2 stories: not enough data yet.
Short term (AI)
Likely to remain a niche seasonal editorial topic unless additional beauty brands or publications amplify the fragrance profile.
Long term (AI)
Uncertain longevity without sustained cross-platform traction and commercial adoption by fragrance houses.