Photo: Hypebeast Fashion
other · brand
Earthy Fragrance
Trend score
24/100
-100% share of voice
Why is this trending?
The earthy fragrance trend is currently emerging with a single mention in the last 7 days from Hypebeast Fashion. This is driven by Le Labo introducing PAPYRUS 20, which features earthy cypriol, deep musk, and warm labdanum notes.
- Stories, last 7 days
- 0
- Publications (30d)
- 1
- Celebrities linked
- 0
- Brands & designers
- 1
Drivers
- Le Labo launch of PAPYRUS 20 highlighting earthy cypriol, deep musk, and warm labdanum notes
- Coverage by Hypebeast Fashion indicating initial industry interest
Risks
- Extremely low mention volume with only 1 distinct source in the last 30 days
- No celebrity endorsements or runway mentions recorded in this window
AI analysis · confidence 15% · updated
In the news
1 story mentioning Earthy Fragrance, newest first
Momentum
0stories in the last 7 days, vs 1 the week before · 1 in 30 days
Where is this trend going?
Emerging
Rising
Trending
Peak
Declining
Statistical forecast
Too early to call
Fewer than 4 days of history or 2 stories: not enough data yet.
Short term (AI)
Expect isolated brand-driven announcements with minimal immediate market saturation until broader retail adoption occurs.
Long term (AI)
Requires sustained cross-brand product launches and wider media pickup to transition from a niche product drop into a stable long-term trend.