Photo: Refinery29 Fashion
makeup · beauty
Outdoorsy Fragrance
Trend score
30/100
-100% share of voice
Why is this trending?
Outdoorsy fragrance maintains a minimal baseline score of 30.5 with negligible month-over-month movement, backed by a single mention from Refinery29 over the last 30 days. Share-of-voice growth is down by 100% with zero mentions in the past week, signaling a very weak consumer discourse.
- Stories, last 7 days
- 0
- Publications (30d)
- 1
- Celebrities linked
- 0
- Brands & designers
- 5
Drivers
- Highlighted by Refinery29 as a key beauty discovery for readers adding items to carts
Risks
- Virtually zero new mentions over the last seven days
- No distinct celebrity or runway endorsements to drive mainstream visibility
- Extremely low distinct source count indicating isolated rather than widespread interest
AI analysis · confidence 15% · updated
In the news
1 story mentioning Outdoorsy Fragrance, newest first
Momentum
0stories in the last 7 days, vs 1 the week before · 1 in 30 days
Where is this trend going?
Emerging
Rising
Trending
Peak
Declining
Statistical forecast
Too early to call
Fewer than 4 days of history or 2 stories: not enough data yet.
Short term (AI)
Expect flat to negligible momentum as current media pickup fails to generate broader digital conversation.
Long term (AI)
Unless picked up by major beauty brands or influencers, the trend will likely fade entirely from active search and editorial radar.