Photo: Harper's Bazaar
makeup · beauty
Wet Dry Shampoos
Trend score
29/100
New share of voice
Why is this trending?
Wet dry shampoos are appearing as a new category focused on oil-absorbing mists for hair refreshing. Harper's Bazaar is the sole source highlighting this development, indicating a very early stage of visibility.
- Stories, last 7 days
- 1
- Publications (30d)
- 1
- Celebrities linked
- 0
- Brands & designers
- 0
Drivers
- Initial editorial focus from Harper's Bazaar on wet oil-absorbing mists
- Introduction of an alternative format to traditional powder dry shampoos
Risks
- Extremely low mention volume with only 1 mention in the last 30 days
- Lack of brand adoption, celebrity endorsement, or runway presence
- Low confidence score due to reliance on a single distinct source
AI analysis · confidence 15% · updated
In the news
1 story mentioning Wet Dry Shampoos, newest first
Momentum
1story in the last 7 days · 1 in 30 days
Google search interest hasn't been checked for this trend yet; the busiest trends are checked first.
Where is this trend going?
Emerging
Rising
Trending
Peak
Declining
Statistical forecast
Too early to call
Fewer than 4 days of history or 2 stories: not enough data yet.
Short term (AI)
Niche adoption by early beauty consumers with minimal market impact.
Long term (AI)
Potential for gradual category expansion if additional beauty brands commercialize wet-format oil-absorbing mists.